Thursday, September 3, 2020

Paid advertising is a form of internet marketing

 


Paid advertising is a form of internet marketing in which advertisers pay to display their ads on search engines and other online platforms, such as Facebook, YouTube, LinkedIn, and Instagram.

Now, paid advertising is often referred to as "pay per click" or "PPC" - this means that advertisers will pay a fee every time a user clicks on one of their ads.

But there is a lot more to paid advertising than PPC.

Many platforms now charge advertisers in different ways depending on their marketing goals, such as:

    Cost per thousand impressions (also known as "cost per mille" or "CPM"). This means that you will be charged every time your ad is viewed 1,000 times.
    Cost per view (CPV). This means that you will be charged for every view your video receives.
    Cost per action (CPA) (also known as cost per acquisition). This means that you will be charged every time a user takes a certain action or converts them into customers.


The two biggest digital advertising platforms are Google and Facebook. Among them, they receive the bulk of digital ad spending.

Let's take a look at each.
Paid Advertising on Google
To advertise on Google, you must bid on the keyword terms you want your ad to appear on.

For example, when using Google Adwords, you can bid to have your ad appear for the keyword "Online Courses".

Then, if you win the bid, whenever someone searches for "Online Courses" on Google, they'll see your ad in the search results.

Paid advertising on search engines such as Google is often referred to as "search engine marketing," or "SEM."

One of the main benefits of SEM is that searchers typically have a high level of buyer intent. Just think, if some one searches for "Online Courses", they will likely be interested in using your services!
Paid Ads on Facebook
Facebook allows you to show ads to targeted and enhanced audiences.

You can define your target audience based on demographics, interests, behaviors, and more.

You can search to find your perfect customer, and then use Facebook ads to reach them.

There is also something called "retargeting" (also known as remarketing).

Have you ever followed the web with advertisements? If you're like most people, you check out a new pair of shoes, and then everywhere you go online, you see ads promoting those shoes.

Online advertising options also have very advanced tracking features. After placing your ad, you can track every view, likes, comments, clicks, and conversions it receives.
What is next
More and more people are spending more of their time online, and all you need to reach them is an internet connection and a smartphone or laptop.

Because, unlike traditional advertising, many forms of internet marketing - such as social media marketing, content marketing, or SEO - can be done for free.

It doesn't cost you anything to learn internet marketing, with tons of resources available online for free.
 

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