Wednesday, September 2, 2020

Social media marketing is the process of gaining attention


Social media marketing is the process of gaining attention and sales through the use of social media platforms such as Facebook, Instagram, or Twitter.

Now, social media marketing can be divided into two camps: organic (free) or paid.

Organic social media marketing focuses on building community and deepening relationships with consumers to drive customer interest and loyalty.

There are many ways to do this - let's take a look at a few below.

First, you can position your product as an authority in your niche. An easy way to do this is to involve other people and contribute valuable insights to the conversation. Also check, how to increase domicile authority/domain authority (DA).

Another way to cultivate loyalty is to consistently prove how much you value your customers and your community.

Another important aspect of social media marketing is harnessing the power of customer relationships.

Immediately replying to customer questions on social media shows the authenticity of your product, and will inspire others to trust your product or service.

What's more, Social Media Marketing is closely related to Content Marketing (which I will discuss next).

This is because social media platforms are a great place to promote valuable content to your community and niche.

Okay but what about advertising on social media?

There are many ways to use paid social media marketing to promote your business, and each platform has its own set of paid promotion options.

You can pay to promote your existing organic posts or create custom Facebook ads tailored to your marketing goals.

Most paid social media marketing is also referred to as "pay per click" (which I will discuss in more detail below).


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