Saturday, September 5, 2020

Strategies to market and advertise products via the internet


 Strategies to market and advertise products via the internet with the aim of promotion, increasing sales volume, and influencing consumers to buy goods/services.

Narration: Anggi owns a fashion business. To market his product, he took advantage of the internet by opening an online shop. In addition to opening stalls in several marketplaces and e-commerce, he also has a special website containing product catalogs for prospective buyers who want to shop directly at his store.
Understanding Internet Marketing

Well, of course, you are already familiar with these kinds of activities, right? That is what is called internet marketing — namely, a strategy to market and advertise products via the internet with the aim of promotion, increasing sales volume, and influencing consumers to buy an item/service.

In this digital era, internet marketing is considered the most effective and profitable method of selling compared to traditional marketing. Besides being more practical, the reach of online marketing can be wider. With the right methods, sellers can even expand their business overseas.
Internet Marketing Elements

In internet marketing there are many elements so that all business processes run more effectively and successfully, namely:

    Website
    E-commerce
    SEO articles
    Email marketing
    Search Engine Marketing (SEM)
    Social Media Marketing
    Systemize Follow-up
    Sales

The more elements you use, the greater the chance of success you will achieve. However, you are not required to use all of the above elements at one time. The use of marketing elements should be adapted to the target and market situation.
Internet Marketing Characteristics

The concept of digital marketing (internet marketing) has the following characteristics:

    This type of promotion is more flexible and dispersed, for example through articles, blog updates, social media status, tweets, and the like
    The scope of promotion is wider, aimed at anyone and anywhere
    Communication with consumers is more responsive and open (seen from the increasing number of e-commerce that provides 24-hour customer service)
    Multi-directional communication — both the seller and the buyer are actively discussing the product

In short, internet marketing can be the best solution for introducing products to the public while increasing sales volume. So, when is it best to start this kind of online marketing method? The answer: right now.

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